Privacy policy

Effective Date: July 30, 2026

This Privacy Policy describes how Vitalia LLC, doing business as ETM Watches, referred to as “ETM Watches,” “ETM,” “we,” “us,” or “our,” collects, uses, stores, and discloses personal information when you visit our website, purchase a product, contact us, or otherwise interact with our services.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with ETM Watches, we may collect the following categories of information:

Information You Provide

This may include:

• Your name 
  
• Billing and shipping address 
  
• Email address 
  
• Telephone number 
  
• Order and purchase information 
  
• Account information 
  
• Product preferences 
  
• Customer-service communications 
  
• Return, refund, or warranty information 
  
• Marketing and communication preferences 

Payment Information

Payments are processed through Shopify and approved third-party payment providers.

ETM Watches does not directly store complete credit card numbers or other full payment credentials. Payment providers may collect and process this information according to their own privacy policies and security practices.

Information Collected Automatically

When you visit the website, certain information may be collected automatically, including:

• IP address 
  
• Browser and device type 
  
• Operating system 
  
• Pages viewed 
  
• Products viewed 
  
• Referring website 
  
• Website interactions 
  
• Shopping-cart activity 
  
• Approximate location 
  
• Cookie and tracking information 

2. How We Collect Information

We may collect personal information:

• Directly from you when you place an order, create an account, subscribe to communications, submit a form, or contact us 
  
• Automatically through cookies and similar technologies 
  
• Through Shopify and other service providers 
  
• Through payment processors, shipping providers, analytics tools, and marketing platforms 
  
• From information you choose to provide through social media or other third-party services 

3. How We Use Personal Information

We may use personal information to:

• Process and fulfill orders 
  
• Confirm purchases and provide order updates 
  
• Arrange shipping and delivery 
  
• Process returns, refunds, or warranty requests 
  
• Provide customer support 
  
• Manage customer accounts 
  
• Detect and prevent fraud or unauthorized activity 
  
• Maintain, troubleshoot, and improve the website 
  
• Understand how visitors use the website 
  
• Personalize the shopping experience 
  
• Send marketing communications when permitted 
  
• Comply with legal, tax, accounting, and regulatory obligations 
  
• Protect ETM Watches, our customers, and our legal rights 

4. How We Disclose Personal Information

We may disclose personal information to service providers that help us operate the business, including:

• Shopify 
  
• Payment processors 
  
• Shipping and fulfillment providers 
  
• Customer-service providers 
  
• Website hosting and technical-support providers 
  
• Analytics providers 
  
• Email and marketing platforms 
  
• Fraud-prevention and security providers 
  
• Accountants, attorneys, insurers, and professional advisers 

We may also disclose information:

• When required by law, court order, or legal process 
  
• To investigate suspected fraud, misuse, or unlawful activity 
  
• To protect our customers, business, property, or legal rights 
  
• As part of a merger, acquisition, financing, reorganization, or sale of business assets 

We do not sell personal information for money. Certain advertising, analytics, or tracking activities may be considered a “sale” or “sharing” under some privacy laws. Where applicable, customers may exercise available opt-out rights through the privacy controls provided on the website.

5. Shopify

Our online store is hosted by Shopify.

Shopify provides the ecommerce platform that allows us to display products, process orders, operate checkout, and provide our services. Shopify may process personal information on our behalf and for its own permitted purposes.

Your information may be processed in countries other than the country where you live, subject to applicable safeguards.

6. Cookies and Tracking Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to:

• Keep the website functioning 
  
• Remember customer preferences 
  
• Maintain shopping-cart activity 
  
• Provide secure checkout 
  
• Measure website performance 
  
• Understand customer interactions 
  
• Improve products and services 
  
• Support advertising and marketing, where enabled 

You may manage cookies through your browser settings and any cookie or privacy controls available on the website. Disabling certain cookies may affect website functionality.

Where required by law, we will request consent before using non-essential cookies.

7. Email Marketing

When you subscribe to ETM communications or otherwise provide valid consent, we may send information about:

• New ETM releases 
  
• Product announcements 
  
• Brand updates 
  
• Special promotions 
  
• Company news 
  
• Other marketing communications 

You may unsubscribe at any time by using the unsubscribe link in an email or contacting us.

Transactional messages relating to purchases, shipping, returns, security, or customer service may still be sent when necessary.

8. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Complete transactions 
  
• Maintain business and tax records 
  
• Provide customer support 
  
• Handle returns, disputes, and warranty claims 
  
• Prevent fraud 
  
• Meet legal and regulatory requirements 
  
• Enforce our agreements 

Retention periods may vary depending on the type of information and the reason it was collected.

9. Data Security

We use reasonable administrative, organizational, and technical safeguards intended to protect personal information.

However, no website, transmission method, or electronic-storage system is completely secure. We cannot guarantee that unauthorized parties will never defeat our security measures.

Customers are responsible for protecting their account credentials and notifying us of suspected unauthorized account activity.

10. Your Privacy Rights

Depending on where you live and applicable law, you may have the right to:

• Request access to personal information 
  
• Request correction of inaccurate information 
  
• Request deletion of personal information 
  
• Receive a copy of certain information 
  
• Withdraw consent 
  
• Object to or restrict certain processing 
  
• Opt out of certain marketing 
  
• Opt out of certain data sales, sharing, or targeted advertising 
  
• Appeal a decision concerning a privacy request 
  
• Receive equal service without unlawful discrimination for exercising privacy rights 

We may need to verify your identity before completing a request. Some requests may be limited by legal exceptions, recordkeeping obligations, fraud-prevention requirements, or other lawful reasons.

11. California Privacy Rights

Where the California Consumer Privacy Act and related California privacy laws apply, California residents may have rights concerning the personal information a covered business collects, uses, discloses, sells, or shares. These may include rights to know, access, correct, delete, and opt out of qualifying sales or sharing, together with protection against unlawful discrimination. 

Requests may be submitted using the contact information below.

Where required, we will also process legally recognized opt-out preference signals through the website’s privacy controls.

12. Children’s Privacy

The website and products are not directed toward children under 13.

We do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will take reasonable steps to delete it.

13. Third-Party Websites

The website may contain links to websites, social-media platforms, or services operated by third parties.

We are not responsible for the privacy, content, security, or practices of third-party services. Customers should review the privacy policies of those services before providing information.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• Our business practices 
  
• Website functionality 
  
• Shopify services 
  
• Legal requirements 
  
• Service providers 
  
• Products and operations 

The updated version will be posted on the website with a revised effective date.

15. Contact Us

Questions, requests, or concerns about this Privacy Policy may be directed to:

Vitalia LLC, doing business as ETM Watches
2677 Main Street
Chula Vista, California 91911
Phone: (619) 423-7784
Email: etmwatches@gmail.com